What our clients say
“Wonder give us what we need – and more. Sharp-minded, easy to work with and commercial. And crucially, they have a really deep understanding of the primary care landscape which is invaluable to us.”
“They just get it. Sound judgement, deep expertise and a natural ability to unearth consumer truth. From in-store to in-home and everywhere in between.”
“We know Wonder will bring their A game. Fully committed, reliable and excellent at honing in on what we need to move forward.”
“Thorough, detailed and extremely effective at producing valuable insights.”
“We learnt so much and had fun along the way! We wouldn’t hesitate to recommend Wonder.”
“Always a pleasure. The cooperation is fun, collaborative and very professional.”
A consultative and creative full-service agency.
A consultative and creative full-service agency.
We support our clients with challenges big and small, strategic to executional. It starts with a chat and then we get to work with rigour and dedication.
We support our clients with challenges big and small, strategic to executional. It starts with a chat and then we get to work with rigour and dedication.
- U&A
- Brand Exploration
- NPD
- Concept development
- Category management
- Advertising
- U&A
- Brand Exploration
- NPD
- Concept development
- Category management
- Advertising
Why Wonder?
We make use of a range of research methodologies depending on the specific objectives of each brief. Every project is different, and our breadth of experience means we can offer the best solutions to deliver actionable results.
Methodological approaches: discussion groups, depth interviews, digital communities, ethnography, co-creation workshops, expert interviews
Methodological approaches: discussion groups, depth interviews, digital communities, ethnography, co-creation workshops, expert interviews
Sector expertise: FMCG, Retail, Healthcare, Hospitality, Luxury, Financial Services, Sport and Leisure
Emily Hilditch
Emily is Wonder’s Founder and Director.
A Cambridge graduate, Emily has over 20 years’ experience in the industry and is a tutor on the AQR foundation course, teaching others how to be a Qualitative Researcher.
After beginning her career as an Investment Banker, and then as a TV journalist, Emily saw the light and worked in-agency before founding Wonder in 2013.
Associates
Chloë Fowler
AQR Board Member, MRS Mentor and member of the MRS Pride team who is committed to the promotion of industry excellence and honing her craft as a qualitative researcher. Chloë has over 25 years experience, fifteen of which were spent running Razor Research, an agency that she co-founded.
Matt Dobbin
Research Director with over 25 years experience, working across multiple sectors, specialising in qualitative methodologies and the application of behavioural science principles to understand and influence consumer behaviour.
Rachel Orgueil
Multi-talented director with over 20 years FMCG research experience, delivering actionable and strategic brand marketing solutions, informed by consumer insights. Extensive experience across a wide variety of categories and brands, from hospitality and F&B to tech and finance sectors.
Kelly Barnard
Director of Operations at our excellent fieldwork partners, Angelfish Fieldwork. Recruiting the right respondents is the cornerstone of our process, and the Angelfish team are over every detail.
It all starts with a chat
hello@wonderresearch.co.uk
(+44) 7855 630767
